At NP Online Supermarket, we take the protection of your personal information seriously. Personal information means information that identifies you as an individual or from which you can be reasonably identified.
This Privacy Policy (effective 10/12/2025) applies to NP Supermarket Pty Ltd (ABN: 71105606237) and our online and in-store operations (together, "NP Online Supermarket", "we", "us").
This Privacy Policy provides you with information about the personal information we collect and handle about our online and in-store customers, visitors to our websites and stores, and users of our apps and digital services (together "Customers", "you").
Job Applicants and Team Members: If you are applying for employment with NP Online Supermarket or are a current team member, please refer to our separate Careers Privacy Policy for information about how we handle your personal information.
General Privacy Information: General information about privacy rights can be obtained from the Office of the Australian Information Commissioner (see Section 10).
NP Online Supermarket may update this privacy policy from time to time. The most up-to-date policy will always be available at www.npsupermarket.com.au/privacy.
We collect, hold, use and disclose your personal information so that we can provide our goods and services, improve and personalise our offerings, and operate our business effectively. This includes, but is not limited to:
Managing your requests: Processing orders, managing deliveries, processing payments, providing refunds and discounts
Responding to feedback: Addressing concerns or feedback you have about our products and services
Account management: Registering and servicing your account, keeping information up-to-date, and verifying your identity
Communications: Communicating with you about products, services, promotions (including direct marketing), and special offers
Customer research: Requesting feedback through surveys and research to improve our products and services
Operational improvement: Enhancing our operational processes and your customer experience
Service providers: Working with our service providers to deliver services to you
Risk management: Managing business risks including safety, security, investigations, fraud, and loss prevention
Business transactions: Facilitating corporate transactions such as mergers and acquisitions
Legal compliance: Complying with our legal obligations, including liquor licensing laws, food safety regulations, and other applicable legislation
Legal protection: Protecting and defending our legal rights and interests
Regulatory matters: Interacting with regulators and government entities
Quality assurance: Monitoring and recording communications for security, dispute resolution, quality, and training purposes
As otherwise required: As required or permitted by Australian law
Important: Where you provide personal information about someone else, you must have their consent to provide it to us and advise them of the matters in this Privacy Policy.
The types of personal information we collect for the purposes listed in Section 2 include, but are not limited to:
Name, residential address, email address, telephone number(s)
Age and gender
Government-issued ID (e.g., driver's license) for restricted products (alcohol, tobacco)
Number and ages of people living in your household
Delivery address details
Payment card details (credit card, debit card)
Transaction history and purchase records
Payment information and receipts
Digital wallet information (if applicable)
Medical or hospital information in connection with injury/condition claims (e.g., public liability or workers compensation claims)
Information about your participation in and purchases through NP Online Supermarket loyalty programs (if applicable)
Loyalty card and discount card information
Delivery address and location information
Information about nearby stores (if you've given permission to our app)
Device location data (if permitted by you on our app)
Information about you as a customer and how you engage with our products and services
Transactional data and product purchases
Your interests and preferences
Feedback about your shopping experience
Audio and video footage captured in-store and within our facilities
Details of how you interact with our website, apps, and digital services
What you click on and interact with across our online platforms
Device information and browsing history
IP addresses and device identifiers
Records of your marketing preferences and channel preferences
Interaction history with our marketing communications
Communication records with us (email, phone, SMS)
Security camera footage from stores and facilities
Vehicle number plate recognition data from delivery areas
IT monitoring and security system data
Any other similar technologies that record footage or activity that could identify you
Some team members may wear body worn cameras that record audio and video
These are activated only in high-risk situations where there is a threat to team member or customer safety
You can choose to interact with NP Online Supermarket without revealing your identity, but doing so might limit our ability to offer you certain products or services. For example, without your address, we cannot deliver items to you.
We collect your personal information when you interact or transact with us. This includes, but is not limited to, when you:
Visit a store or place an order online
Make a purchase in-store or through our online platform
Use payment cards (credit or debit card) with us
Register for a service where we collect personal information
Participate in promotions, competitions, or surveys
Request customer service or communicate with us (email, phone, SMS, webform, social media)
Post a review or comment on our websites or social media pages
Use our websites, apps, social media, and other digital services (see Section 8)
We may also collect personal information from third parties, including:
Public sources: Public registers, social media, and digital platforms
Information service providers: Credit reporting agencies (if you apply for credit), data brokers
Service partners: Providers who assist with delivery, payment processing, and other services
Our service providers: Third parties who provide services on our behalf
Authorised representatives: Anyone you authorise to act on your behalf
We may also generate new personal information from time to time, such as reports or analysis based on other information we hold about you.
We hold personal information both electronically and in hard copy, at our own facilities and with the assistance of our service providers. We implement a range of measures, including people, process, and technology controls to protect the security of your personal information.
Access to personal information through access and identity management systems
Confidentiality and information security policies requiring team members to protect personal information
Network firewalls and encryption
Data de-identification and anonymisation techniques
Secure payment processing systems
Maintaining and updating an ongoing cyber security program
Regular security reviews and updates
While NP Online Supermarket works hard to ensure the safety of all your data and information and to comply with applicable laws, we cannot and do not guarantee the absolute protection and security of any personal information, including information handled by third parties on our behalf. You use our services at your own risk regarding data security.
We may share personal information with other members of our business operations to provide you with goods and services and carry out the activities listed in Section 2.
We work with suppliers and third parties that carry out specific functions on our behalf. Third parties assist us with services such as:
Technology services: Application development, technical support, data processing, storing, hosting, and analysing data
Payment processing: Processing payments and digital wallet services
Communications: Communicating with you about orders and services
Marketing: Providing offers, promotions, and direct marketing to you
Delivery services: Delivering your orders to your address
Store operations: Store security, investigative services, fraud and loss prevention
Professional services: Lawyers, accountants, financial advisors, and other professional service providers
Administrative services: Mailing services, printing, archival, and contact management
We may also share personal information with:
Your representatives or anyone authorised to act on your behalf
Police, courts, government agencies, and lawyers in connection with regulatory and legal investigations
Parties involved in business transfer transactions (and prospective transactions)
We use systems, customer service teams, and service providers located within Australia and potentially in overseas locations. These may include but are not limited to: India, Philippines, New Zealand, United States, United Kingdom, Canada, EU Member States, Singapore, Hong Kong, Japan, South Africa, Vietnam, Israel, and Argentina.
Personal information may be disclosed to third parties in these countries. This list of countries may change from time to time as our business operations evolve.
NP Online Supermarket is committed to the responsible use of artificial intelligence ("AI") technologies. We and our service providers may utilise AI, data analytics, and other technologies to facilitate, support, and enhance the provision of goods, services, and information we provide.
Optimising in-store and online shopping experiences
Targeted marketing and advertising based on your preferences and shopping history
Improving interactions with our customer service team
Detecting fraudulent activity and preventing security breaches
Personalising product recommendations
Optimising delivery routing and timing
We consider industry best practice approaches in our use of these technologies and continue to develop and refine our internal policies to ensure responsible AI use.
NP Online Supermarket operates websites, mobile apps, email services, online advertisements, and social media profiles (collectively known as "Digital Services"). We want you to be confident that your personal information is being used to offer you a better and more personalised experience.
We and our advertising and marketing partners utilise cookies, beacons, tags, pixels, and similar tracking technologies. These technologies allow us to:
Collect Usage and Interaction Data (see Section 3)
Personalise and improve your customer experience
Support provision of goods and services
Detect fraudulent activity and prevent security breaches
Improve website and app functionality: Cookies allow us to remember your preferences, the contents of your shopping basket, and your login information when you return to our websites and apps.
Improve performance: These technologies help us understand how our websites and apps are being used, such as identifying error messages or functionality issues.
Measure marketing effectiveness: Cookies can indicate if you've seen a specific advertisement, how long since you've seen it, and whether you've opened a marketing email or purchased an advertised item. This helps us measure the effectiveness of our advertising campaigns and control how frequently you see ads.
Deliver relevant advertising: Marketing communications may be in different forms, including:
SMS text messages
Push notifications through our apps
Web notifications through our websites
Display banners on external websites
Social media platforms
In-store promotions
Technologies used in our Digital Services may collect information about your online behaviour, such as:
Your IP address
The website you arrived from
Information about your purchase history or shopping basket contents
Your browsing and interaction patterns
We may combine data collected through cookies with other data we have collected (such as your loyalty card usage and in-store purchases) to deliver online advertising that is relevant to you.
We may share a "hashed" email address and/or unique identifier along with information about which advertisement to display to our advertising partners for the purpose of displaying relevant advertisements to you on our websites and other organisations' websites.
Note: "Hashed" means applying a formula to an email address that produces an unreadable string of numbers and letters, allowing us to target advertisements without sharing your personal information in plain text.
You may also see advertisements for other organisations on our websites. These are not placed or endorsed by NP Online Supermarket.
If you wish to limit or restrict direct marketing or the use of these technologies, you can:
Browser and Device Settings:
Configure your browser or device to reject and delete cookies
Block JavaScript
Disable GPS location services
Anonymise your usage patterns
Note: If you choose to do so, this may limit the functionality of some parts of our Digital Services. For example, you may not be able to add items to your shopping basket, proceed to checkout, or use features that require you to sign in.
Account Preferences:
Navigate to your NP Online Supermarket account and update your privacy preferences
Select your desired options for marketing communications
Email Marketing:
Click the "unsubscribe" link within any marketing email received from NP Online Supermarket
SMS Marketing:
Text "STOP" as instructed in our marketing SMS messages
Phone Contact:
Call our customer service team on 08 9358 3288 during business hours
There are some service and transactional messages that we must be able to send you, even if you've opted out of marketing. These include:
Messages relating to your account and order status
Forgotten password reset instructions
Transactional receipts
Updates to our Terms & Conditions and Privacy Policy
Product recall notices
Safety alerts
Delivery notifications
You have the right to access and correct any personal information we hold about you.
You can access or correct personal information you provided by:
Online Account: Navigate to your NP Online Supermarket account to "Account > Manage Profile" and update your details
Contact Us: Contact our customer service team using the details in Section 11
When making an access request, please provide as much detail as you can about the specific information you seek to help us retrieve it efficiently.
Under the Privacy Act and other relevant Australian laws, we will provide a written response if we are unable to respond to your request, outlining the reasons why.
Where you request us to correct information we hold but we decide not to make the requested correction, you may request us to add a note to your information outlining your position.
If you have any questions or complaints about this Privacy Policy or our handling of your personal information, you can contact us using the details in Section 11.
Once a complaint has been lodged, we will let you know who will be handling your matter
We will provide you with a full response within 30 days
If you are not satisfied with our response, please let us know and we will investigate further
We will provide an additional response to you
If you are still not satisfied with our response after these steps, you can contact the Office of the Australian Information Commissioner (see Section 11 for contact details).
Please direct privacy-related queries to NP Online Supermarket using the following contact methods:
Webform: www.npsupermarket.com.au/contact-privacy
Email: npsupermarketoffice@gmail.com
Phone: 08 9358 3288
Hours: 9:00-17:00
Post:
Privacy Officer
NP Supermarket Pty Ltd
45 Cecil Avenue
Cannington WA 6107
If you wish to escalate your complaint to the regulatory authority:
Mailing Address:
Office of the Australian Information Commissioner
GPO Box 5218
Sydney NSW 2001
Telephone: 1300 363 992
Email: enquiries@oaic.gov.au
Website: www.oaic.gov.au
| Term | Definition |
|---|---|
| Personal Information | Information that identifies you or from which you can be reasonably identified |
| Digital Services | Our website, mobile apps, email services, online advertisements, and social media |
| Hashed | A formula applied to data (like email) that produces an unreadable string of characters |
| Cookies | Small text files stored on your device that remember your preferences and activity |
| Usage Data | Information about how you interact with our websites and apps |
| Restricted Products | Products with age restrictions (alcohol, tobacco) |
| Service Provider | Third parties who perform functions on our behalf |
| Privacy Act | The Privacy Act 1988 (Cth) which governs personal information handling in Australia |
This Privacy Policy is effective from 10/12/2025
Last updated: 10/12/2025
NP Online Supermarket may update this Privacy Policy at any time to reflect changes in our practices, technology, or legal requirements. We recommend checking this page regularly for updates. Your continued use of our services following any changes constitutes your acceptance of the updated Privacy Policy.
© NP Supermarket Pty Ltd. All rights reserved.
Privacy Policy Version 1.0
